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Advertising has become a key launching strategy for business growth. By using it, businesses attract new customers, gain consumer loyalty, and broaden their economic horizons.
They are members of the firm Lloreda Camacho & Co. Alicia Lloreda is the head of Intellectual Property and Tatiana Carrillo is in charge of copyrights and trademarks.
2015 will be remembered, among other things, as one of the years that free competition was most defended, at least in regards to investigations. According to the Superintendence of Industry and Commerce (SIC), in November of 2015, there were more than 500 market agents being investigated by the SIC for possible collusion. Among these, 358 were public contract disputes. This was the year that several important measures were taken against “cartelización” (monopolistic competition) in various sectors of the Colombian economy.
The preliminary interpretation #320 from 2014 was recently published. In it, the Andean Community Court of Law (TJCAN) made a ruling about the viability of registering a figurative brand and its copyright protection.
An unusual case has surfaced that shows us the differences between a YouTuber and a Peruvian television station. In early February, 2016, The Peruvian YouTuber Andysane published a video on his Facebook page in which he staged a “public lawsuit” against Latina, a Peruvian television producer. Latina was taking all the credit for and pocketing the royalties from a video that the YouTuber authored.
In 2015, the Supreme Court of Colombia, in the Civil Appeals Courtroom, settled an appeal for a case whose origin was the plaintiff’s non-conformity with the profit distribution by Fedepapa. This occurred as a result of the sale of texts entitled “Vademecum del Cultivo de Papa,” from 1996 and “Guia para el Cultivo de Papa,” from 2005. The authorship of these works belonged to the plaintiff, according to what was stipulated in a civil society contract regarding the publication of the Vadecumen text and its various versions.
Granting a patent for citizens in countries like Brazil and Argentina may take between five and eight years. However, in Colombia, it takes only two to three years to hear back.
Industrial design contains aesthetic and decorative characteristics that, without directly affecting profits, provides a particular attraction that can be the determining factor in someone selecting one product over another.
A short time ago, we published an article in our blog about the new challenge companies have today to protect their non-traditional trademarks.
In a globalized and competitive world, large companies and their advertising agencies face the challenge of capturing the consumer’s attention beyond traditional visual advertising. They engage all five senses to distinguish between different brands in the market.